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英文商业计划书模板

来源：- 作者： 时间：2006-10-13 点击：

资料语言

英文

资料等级

资料大小

资料平台

windows98/NT/2000/XP/2003

发布时间

2006-10-14

授权方式

免费/开源资料

下载次数

资料简介

》文件格式：DOC
》总字数：19097
》总页数：72
》资料语言：英文
》内容摘要：
远卓给东方网景做的项目，不可多得的完整详尽的英文商业计划书。

》关键字：
B PLAN

》目    录：
Important Information 1
Terms and Abbreviations 3
Table of Contents 6
1 Executive Summary 8
1.1 Introduction 8
1.2 Investment Opportunity 8
1.3 The Company 10
1.4 Market Potential 10
1.5 Financial Summary 11
1.5.1 Financial History 11
1.5.2 Revenue and Profit Projections Assuming Capital Raising 11
2 Risk Factors 12
2.1 Risks Related to the Company 12
2.2 Risks Related to the Internet Industry 14
2.3 Economic, Political and Regulatory Risks 15
2.4 Risks Related to a Potential Investment 15
3 The Company 17
3.1 Vision and Objectives 17
3.1.1 Service Capacity 17
3.1.2 National Expansion 18
3.2 Medium-Term Objectives 18
3.3 Ownership 19
3.4 History 19
3.5 Locations and Facilities 20
4 Access Related Services 23
4.1 Description 23
4.2 Access Services 23
4.3 Value-added Services 25
4.4 Future Services 27
5 ICP Related Services 28
5.1 Description 28
5.1.1 Home Page 28
5.1.2 Specialty Services 29
5.2 Corporate Internet Solutions 29
5.3 E-commerce 30
5.4 Advertising 31
5.5 Future Services 31
5.5.1 Interactive Network 31
5.5.2 Proactive and Targeted Advertising 31
5.5.3 Targeted Content through Strategic Alliances 31
5.5.4 E-commerce 32
5.5.5 Internet Consulting and E-Commerce Solutions 32
5.5.6 Web Design 32
5.5.7 Data Communication Web-site 33
5.5.8 Payment Platform 33
6 The Market 34
6.1 Definition and Segmentation 34
6.1.1 The Internet 34
6.1.2 Internet Development in China 34
6.1.3 Internet Market Segmentation 37
6.1.4 Target Market Segments 39
6.2 Growth 41
6.3 Industry Analysis 42
6.3.1 China Internet Sector Analysis 42
6.3.2 Industry Participants 43
6.3.3 Competition – ISP 43
6.3.4 Competition – ICP 44
6.4 Regulation 44
7 Strategy and Implementation 46
7.1 Strategy 46
7.2 Value Proposition 50
7.3 Sustainable Competitive Edge 50
7.4 Marketing and Sales 51
7.4.1 Individual Customers 52
7.4.2 Institutional Customers 53
7.4.3 Positioning 54
7.4.4 Pricing 54
7.4.5 Public Relations 55
7.4.6 Marketing Budget 55
7.5 Sales Forecasts 55
8 Operations 57
8.1 Core Processes 57
8.2 Customer Services 58
8.2.1 Technical Support 59
8.2.2 Customer Support 59
8.3 Management Information Systems 60
8.4 Research and Development 60
9 Organization and Management 61
9.1 Organizational Structure 61
9.1.1 Present 61
9.1.2 Projected 61
9.2 Management 62
9.2.1 Founders 62
9.2.2 Senior Management 63
9.3 Personnel 63
10 Capitalization and Structure 65
10.1 Transaction Structure 65
10.2 Capital Requirements 66
10.3 Sources of Capital 66
11 Financial Plan 67
11.1 Summary 67
11.2 Historical Financial Data 67
11.3 Notes and Assumptions 67
11.3.1 Capital Investment 68
11.3.2 Revenue 68
11.3.3 Costs and Expenses 68
11.4 Financial Highlights 70

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英文商业计划书模板